Adidas 20 | 50.

the ask from the brand marketing department was to create a content piece with two of our key assets in one of our Key Cities. The combination of Mark Gonzales and Tyshawn Jones in NYC was obvious - but finding a director that could capture them as a duo in an organic manor was perceived as a huge challenge. I recruited Aaron Meza who directed the piece which was acclaimed by our market as well as internally. I worked on set with the director and crew as well as with the marketing department on titles and running feedback to the director.