Adidas. 3MC Global Campaign.

The 3MC was created with intent to be a democratic shoe rooted in skateboarding but with the versatility and appeal to a broader audience.

The ask was to create something that would be validated by the discerning skate consumer while still engaging with those on the fringe of the community.

Myself and Scott Pommier (director) collaborated on a treatment, script and campaign.

It became one of theist viewed pieces of content. The viewer sentiment was high, engagement was high - and the shoe successfully transitioned into the Originals lifestyle range after this incubation in skate.

The content piece and takedowns were the cornerstone of the campaign.