Adidas. Nora Vasconsuelos Capsule. Global Campaign.
Prior to campaign development I worked alongside product design and development to capture the process of product creation. The intent was to inform brand collateral more effectively with a holistic approach.
One we got to the brand phase of the project my team executed all creative on the campaign from start to finish,
We worked independently without agency or production support to create a Global campaign and all associated tools.
CO-CREATION. HOLISTIC STORY TELLING.
In an effort to capture as much about Nora’s involvement in the process as possible I worked with the product design and development teams to capture fittings and design reviews. These sessions captured content for sell in purposes and provided direct input from Nora on campaign creative concepts.
CAMPAIGN IMAGERY
To align with Nora’s wishes we travelled to Pembroke Mass to capture all content for the campaign. I managed two photographers, videographers and brand production on the shoot itself. The brand design team handled 100% of the production of the campaign with no agency support.
Social Content.
FINAL CAMPAIGN TOOLKIT (ALL ASSETS)
