Adidas. One Stop / City Cup Global Campaign.

One Stop was a content concept that became a creative concept that drove the launch of a highly anticipated new silhouette, The City Cup.

The campaign was a new way of working for the category and required a very hands on approach form my team.

We worked with director Colin Kennedy to develop a concept for the content and then art directed all other deliverables for the campaign to align with the content to create a cohesive look, tone and feel for the campaign.

CAMPAIGN IMAGERY

RETAIL EXECUTION