Levi’s Batwing Logo re-design.

The ask was to redesign the iconic and long running Levi’s “Batwing” logo. I led the design execution for the project with support from the graphics team and produced multiple rounds of design iterations based on the classic Batwing logo. The final graphic was based on vintage Levi’s brand marks and has been adopted across all categories to revitalize the original Batwing logo.