Tyshawn Jones Signature Campaign (Adidas)
Art direction and strategy for the Tyshawn Jones Signature shoe campaign from Adidas. My team worked closely with product design, sports marketing and the brand team from the initial inception of the product concept all the way through to the final campaign launch. The result was a truly holistic campaign that authentically captured Tyshawn and was received as the most successful signature campaign for the Adidas brand to date.
CAMPAIGN CREATIVE
The campaign creative hinged on presenting Tyshawn as he is, no frills, just Tyshawn. To capture Tyshawn authentically we worked acclaimed fashion photographer, Quentin DeBriey. All marketing assets were created by Matt Irving of Delpi Studios and the content piece was directed by William Strobeck of Supreme.
FINAL CAMPAIGN TOOLKIT (ALL ASSETS)
